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Everyone Has A Story

Last Updated: Jun 25, 2015 03:48PM EDT

Together, We Will Tell The World!


Guide To Telling Amazing Stories


Your support team has come up with the following list of bullets, a guide if you will, that lays out the steps taken to create personal stories to be shared via social and web.

  1. Gather Local Resources: No matter the method, if you have great resources available to you, for free, it always makes things that much easier.

    1. Local Photographers & Videographers - Make friends with local photographers, wedding photographer, family photographers, etc. It’s easy to find a great photographer promoting themselves on Facebook and chances are, you know someone who has been photographed by them and/or they know of someone who has or has had kids in the program.

    2. Local Media - Make friends with the local media. whether that be a newspaper, radio or TV station...it doesn’t matter, it could be all of the above and several of each. Many times great reports are also great photographers.

  2. Find A Unique Story - Everyone has a story to tell, it’s really up to you how they tell it. It could be simply recording a video with your phone, recording audio or just writing the story down. All of these methods are 100% acceptable. The point to remember though is that your story must be unique, it must be true, it must come from the heart and it must tug out the heart of those hearing, seeing and/or reading it.

  3. Record The Story - Again it can be recorded on video, on just a microphone, a phone or even written or all or a combination of any/all. As long as the story is personal and real, not staged, people will love it! Here are tips to remember when recording your story.
    *You should adhere to these tips to qualify for Imagination Library sharing and web distribution.

    1. Headline - Every Great Story, Needs A Great Headline!

    2. Sub Headlines - The sub headlines should reinforce the headline

    3. Photo, Audio, Video - You need at minimum a high resolution photo. Then, if you can get audio great, if you can get video even better...but you still NEED a good photo.  

    4. 200 - 600 words of copy. This is tough if you are not a writer but do the very best you can and send it in to us to review. We will help you make it perfect before we tell the world about it.

  4. Permissions - It doesn’t matter if you are filming/photographing/recording your own family member, you must always get a release...PERIOD. We’ve got the official DWF release here.

  5. Share Your Story - To share your story, it should be properly formatted. Here are a few resources.

    1. Examples:

      1. Example 1

      2. Example 2

      3. Also here’s online PR wizard

    2. Great Tips: Here are some great tips from templatepressrelease.com.

      1. K.I.S.S. - Keep It Simple Stupid.

      2. Why should this be newsworthy?

      3. Make your subject clear, factual and have it summarize your entire release.

      4. In your first paragraph be sure to clearly explain your point of the release.

      5. I always think it's a good idea to include a quote from your president or an expert.

      6. Never forget to include your name, number, release date etc…

      7. Keep it short. Don't make a release more than 1 page.

      8. It's always a good idea to try and spin a local angle to get local area press coverage.

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